Your website is often the first impression potential customers have of your business, and first impressions matter. However, many small business websites fall short of their potential due to avoidable mistakes. From poor design choices to missed opportunities for engagement, these pitfalls can cost businesses valuable leads and credibility. Read on to discover the most common website mistakes and learn how to address them effectively.

Has your business expanded throughout the years, but your logo and other branding materials don’t reflect your growth? Are you not getting the clientele you want? Do you think your branding is dated? If you answered yes to any of these questions, it might be time to consider a rebrand. 

As the seasons change, it’s the perfect time to breathe new life into your brand. Just like fall inspires fresh starts with its crisp air and vibrant colors, your business can benefit from a thoughtful refresh to stay relevant and impactful. Whether it’s updating your logo, refining your message, or reimagining your visuals, a seasonal brand refresh can help you connect with your audience in exciting new ways. Here’s how to make it happen this fall.

Sometimes, a 'wild hair' can lead to the most extraordinary transformations. For Scott and Brandi Lewis, that meant leaving the bustling city of Dallas, Texas, and embracing a new life in the charming town of Oxford, Mississippi. Their vision wasn’t just about a change of scenery—it was about creating something special: a premier bed and breakfast just steps away from Oxford’s historic Courtyard Square. With Scott’s business acumen and Brandi’s creative flair, this dream became a reality, blending Southern hospitality with thoughtful design.

In today’s digital landscape, social media isn’t just a platform for connection—it’s a powerful tool that can transform your business. From building brand awareness to driving customer engagement, a strong social media presence is essential for reaching your audience and staying competitive. Here’s why it matters and how you can leverage it to your advantage.

Your website is your business’s digital storefront, and just like a physical space, it needs upkeep to stay fresh and inviting. But how do you know when it’s time for a refresh versus a complete overhaul? Whether it’s outdated design, sluggish performance, or messaging that no longer resonates with your audience, recognizing the signs of a tired website is the first step. In this post, we’ll help you decide whether it’s time to refresh or completely renew your online presence.