THE SOUTH LAMAR

Located just steps from Oxford’s historic square, The South Lamar is a five-bedroom bed-and-breakfast that seamlessly blends mid-19th century charm with contemporary luxury. Set in a meticulously restored historic home, it offers guests an experience rooted in Southern hospitality, complemented by modern amenities and an elegant atmosphere. Designed to serve as a serene retreat, The South Lamar invites visitors to relax in style while immersing themselves in the warmth and character of the property.

The branding for The South Lamar was inspired by the home’s architectural details and rich historical context. Intricate moldings and design elements from the period of its original construction were pivotal in shaping the brand’s identity. These timeless features informed a cohesive visual language that honors the home’s history while embracing its contemporary updates. The branding process sought to capture the essence of the property—a harmonious blend of heritage and sophistication.

The resulting brand kit reflects this balance, incorporating a curated color palette, elegant typography, and a refined logo design. Each element was thoughtfully crafted to convey sophistication and comfort, ensuring that the branding aligns seamlessly with the guest experience. From printed materials to digital assets, the cohesive visual identity reinforces The South Lamar’s reputation as a distinguished yet inviting destination.

Every detail, from the property’s aesthetic to its branding, reflects a commitment to offering an elevated Southern experience. The South Lamar stands as a celebration of history, hospitality, and modern luxury, creating a space where tradition and contemporary design come together to offer something truly unique.