THE STUDIO 

For nearly a decade, The Studio has been a cornerstone of Oxford’s salon and spa scene, offering everything from balayage to tanning in an environment dedicated to confidence and care. Owned by Sarah Kate Purvis, The Studio is known for delivering top-shelf experiences that combine luxury and approachability. When she came to us for a brand refresh, the goal was clear: to elevate their visual identity to reflect their premium services and modern aesthetic.
The rebranding process centered on creating a look that captured The Studio’s core values of sophistication, innovation, and client-first care. The refined typography and sleek logo bring a sense of modern elegance, while the inclusion of a pineapple submark—a symbol of hospitality—adds a welcoming, personal touch. The rich, balanced color palette pairs bold tones with soft neutrals, striking the perfect balance between professionalism and warmth.